“Steppe Wolves” presented at "MarSpo Awards"

The National Basketball Federation of Kazakhstan has submitted an application for participation in the annual professional award in the field of sports marketing in Russia “MarSpo Awards” with a project dedicated to the brand to the country's main team - “Steppe Wolves”.

The «MarSpo Awards» - is a professional award for sports clubs, federations, leagues, brands and agencies that use sports marketing tools most effectively in their activities.

Over the previous three years, more than 300 nominees took part in the award, including the Continental Hockey League, VTB United League and other leagues and federations, top Russian clubs - Khimki basketball club, SKA hockey club and Lokomotiv football club, as well as  major sports brands, organizers of sports events, media companies and other experienced players in the sports marketing market.  The jury members are highly qualified specialists, recognized and independent experts in the field of sports marketing.

Within the framework of the competitive project, applications were submitted from the Federation in three categories:

• “The best marketing of a sporting event” - the February home matches of the National team in the qualification for the Asian Cup 2021, which undoubtedly became the most important and brightest event of domestic basketball this year.
• “The best advertising campaign for a sporting event” - the Federation has not only positive reviews on the organization of home matches of the National Team, but also FIBA was also noted as one of the best Federations in the Asian region in terms of information coverage, advertising and PR campaigns.
• “The best anti-crisis solution in sports marketing” - despite the fact that since March 13, the entire basketball life of Kazakhstan has stopped due to the threat of the spread of coronavirus infection, the Federation continued active communication with the audience.  Fans of the “Steppe Wolves” were able to chat with many players of the team live on our Instagram page, work with them online, take part in the draw of company attributes, and also learn a lot from the series of thematic publications devoted to basketball.

The marketing concept of the main event of Kazakhstan's basketball in 2020 was taken, chosen in 2017, by open voting among the fans, the team’s nickname is “Steppe Wolves”, the history of which was published in the FIBA ​​article on our website.

Until May 12, the online voting stage will take place, and on May 13 a short list of participants will be announced, who on May 21 and 22 will have to defend their projects in person, after which the winners in the nominations will be announced.  Due to the coronavirus pandemic, project protection will take place online.  Initially, the final stage of the award was to be held in late April in Moscow as part of the V International Conference on Marketing of Sports Federations, Leagues, Clubs, Tournaments and Sports Facilities, which was postponed to October 2020.  The awarding ceremony will also take place there.

Detailed information about the award is published on the website https://marspo.ru/awards.
 

Detailed information on the participation of the National Team of Kazakhstan in the Qualification for the Asian Cup in 2021, the composition of the team, tournament tables, schedule and results of matches are published on our website in the National teams section.

The National Basketball Federation expresses its gratitude to the National Olympic Committee and the Ministry of Culture and Sports for supporting the national team and assisting in organizing home matches, as well as to QAZSPORT TV Channel for facilitating the interview.  Our partners are "Transtelecom" JSC, the "Kinopark Theaters" network of cinemas and the "Dala FM" radio.